Around The Town, Marketing, Out of Home

Kung Hei Fat Choy and Community/Brand Involvement

Today was the third annual Lunar New Year Festival in Orlando, FL.  It was a great time with a parade, exhibitions, and companies/organizations supporting the Asian culture in the Mills50 District.  Some companies/organizations make total sense.  Others seemed, not like a stretch, but like an interesting way for them to support niche communities and build… Continue reading Kung Hei Fat Choy and Community/Brand Involvement

Around The Town, Leadership, Marketing

More On Reading Between The Wines

Hi You! As you may know, I’m on the host committee for the Adult Literacy League’s Reading Between the Wines event to be held on April 16. As a part of the host committee, I am charged with looking for people and companies that would want to help sponsor the event or buy tickets/tabletop. In… Continue reading More On Reading Between The Wines

Marketing, Mobile

Advice on getting people to text something to something

Last night I went to the Orlando Philharmonic's Michael Cavanaugh performance and it was a really great time.  I love hearing rock backed by a full orchestra and this didn't disappoint. One fun thing that they asked the audience to do was to text the word "songs" to CLUBS.  But the they asked people right… Continue reading Advice on getting people to text something to something

Around The Town, Marketing

Who’s excited about the arts in Orlando? This Media Nerd.

After attending the Red Chair Affair this year, I wound up on the "friends of the Dr. Phillips Center for the Performing Arts" email list.  They have been sending updates about the construction and news on performances being scheduled there.  They sent an email a couple of weeks ago saying they were offering hard hat… Continue reading Who’s excited about the arts in Orlando? This Media Nerd.

Around The Town, Leadership, Marketing

Cleaning the World – one used soap bar at a time

Clear Channel Outdoor gives their employees one day a year to dedicate to volunteering for something in the community.  Since the Orlando Branch is one big family, we decided to do it together and found an organization we could all get our hands dirty, er, I mean clean, with. Clean the World is a local… Continue reading Cleaning the World – one used soap bar at a time

Marketing

Some Marketing Mehs

This week's post brought to you courtesy of my great friends Kevin and Troy.  They've had a few marketing doozies thrown their way recently and they're starting to pick up on poor decisions made by marketers and have shared them with me. For some reason Southwest Airlines really, really, really wants them to get their… Continue reading Some Marketing Mehs

Marketing

Following Data Paths with Scarborough: Or, NSA eat your heart out

Scarborough is the leading data compiler of consumer habits and profiles.  They interview thousands of people every year in order to build the most interesting correlations of data I've found.  Let me share some: -40% of tablet owners who shopped online in the past year spent $1,000 or more.  So advertisers are starting to make… Continue reading Following Data Paths with Scarborough: Or, NSA eat your heart out