Leadership, Uncategorized

In My Bosses’ Shoes

I never thought about putting myself in the boss’s shoes in regards to how their dynamic with work changes now that they are a boss. I have had a few bosses, and I have been a boss, but the words never came on what they (and I) actually feared now that they have direct reports.… Continue reading In My Bosses’ Shoes

Research, Uncategorized

2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I was a little MIA this year and my post about it was pretty popular, but a post I wrote back in 2012 about Mom's birthday was the most read. Here's an excerpt: A San Francisco cable car holds 60 people. This… Continue reading 2015 in review


I’m Liking Amazon’s A-Z Guarantee Policy

So back in November, I was inspired to raise money for the PACE Center for girls (for blog post, click here).  With your help, I raised enough money to buy fun flip flops for the girls.  As soon as I had the funding, I went to Amazon and made my purchase from a company that… Continue reading I’m Liking Amazon’s A-Z Guarantee Policy

Around The Town, Marketing, Uncategorized

A Great Weekend for Small Business Advertising Lessons

Labor Day Weekend was ripe with local advertising lessons! Haole Paddle Board - Brian chatted my parents up one time when he had finished a personal training paddle board lesson.  My parents had their own paddle boards but Brian was so personable they thought that the next time I needed to rent one, it should… Continue reading A Great Weekend for Small Business Advertising Lessons

Social Media, Uncategorized

Using Social Media as Part of Your Communication Strategy

If you have a business and want to jump into the social media world, here are a few tips that I've learned from working on this in my career with clients. Social is forever.  If you want to incorporate social media into how you communicate with clients, first think about what kind of conversation you… Continue reading Using Social Media as Part of Your Communication Strategy

Marketing, Media, Sales, Uncategorized

Is true branding dead?

In the copywriting class I taught this past week, I was asked about how out of home placement strategy differs if something is a branding campaign or a retail campaign. I let the class in on my opinion that true branding is dead.  Harsh, yes, I know.  But in my years working with clients that… Continue reading Is true branding dead?