Marketing

Following Data Paths with Scarborough: Or, NSA eat your heart out

Scarborough is the leading data compiler of consumer habits and profiles.  They interview thousands of people every year in order to build the most interesting correlations of data I've found.  Let me share some: -40% of tablet owners who shopped online in the past year spent $1,000 or more.  So advertisers are starting to make… Continue reading Following Data Paths with Scarborough: Or, NSA eat your heart out