Mobile

SMS and Short Codes – Something I Whipped Up Last Week

In my endeavor to remember everything I used to do, when a colleague asked about short codes, I did a whole write up on SMS in general.  So, because it's very generic and doesn't reference any clients, I thought I'd share. 🙂 Overview of Short Codes for Mobile What is SMS? Short Message Service (SMS)… Continue reading SMS and Short Codes – Something I Whipped Up Last Week

Marketing, Mobile

Reaping Rewards with Waze

Having ridden around with Lyft drivers, you pick up a few things about how to get around town quickly.  They have all been using the Waze app to figure out the best ways to get places (ways, waze, right?).  But the app is so much more.  As their tagline states, they're   It has taught… Continue reading Reaping Rewards with Waze

Marketing, Mobile

Advice on getting people to text something to something

Last night I went to the Orlando Philharmonic's Michael Cavanaugh performance and it was a really great time.  I love hearing rock backed by a full orchestra and this didn't disappoint. One fun thing that they asked the audience to do was to text the word "songs" to CLUBS.  But the they asked people right… Continue reading Advice on getting people to text something to something

Mobile

Some More Summary From the B.I.G. Summit

While last week I talked about mobile education, this week, I'll touch on tips mentioned to help your business grow in the mobile arena. Carol, with InterMedia Solutions, says that instead of just looking at the overall analytics of your site, you can and should now segment out those who access your site on their… Continue reading Some More Summary From the B.I.G. Summit

Leadership, Mobile

Some Summary from the B.I.G. Summit

I can't believe it's been almost a month since the B.I.G. Summit occurred!  I better get on telling you the awesome stuff that I learned from it! The Mobile Business Trends program was chock-full of info.  There were four panelists: Carol Cox, founder and owner of InterMedia Solutions, Bret Lockett, a partner at Mobli, and… Continue reading Some Summary from the B.I.G. Summit

Mobile, Online, Social Media

Learning and Sharing: Two “new” social ways to do it

I'm excited to share with you two things that will hopefully make a small (or big) impact on your life with a new way to learn new things and a new way to communicate with your compadres.   A "new" web site (well, new to me), LearnItLive.com, has been a real treat to learn new… Continue reading Learning and Sharing: Two “new” social ways to do it

Mobile, Social Media

Try to Read This Post Before Game Day, or What Ad People Will Be Doing During the Super Bowl

Will it be all Advertising and Marketing People doing all of the stuff that Advertising and Marketing People want consumers to do during the Super Bowl on their smart phones and tablets, or will consumer do it too?  Here’s a to do list of what you need to take advantage of everything advertisers are trying… Continue reading Try to Read This Post Before Game Day, or What Ad People Will Be Doing During the Super Bowl

Marketing, Mobile

Mobile 101.3

Yes, I have more information for you on mobile (it’s a hot topic in the industry, if you haven’t guessed that by now). I’ve mentioned the “idea” of mobile wallets in a few posts before, and now it’s really starting to happen.  Google is rolling out their Google Wallet with a 5 city road show… Continue reading Mobile 101.3

Mobile

Mobile 101.2

Now that I’ve provided some general research on mobile users I want to share insights on mobile activities in two vertical industries that have generated reports: auto and travel. Mobile is playing an important role in the car purchase funnel, Google reports.  People are using apps and browsers to search for model information, dealers and… Continue reading Mobile 101.2