Around The Town, Marketing, Out of Home

Kung Hei Fat Choy and Community/Brand Involvement

Today was the third annual Lunar New Year Festival in Orlando, FL.  It was a great time with a parade, exhibitions, and companies/organizations supporting the Asian culture in the Mills50 District.  Some companies/organizations make total sense.  Others seemed, not like a stretch, but like an interesting way for them to support niche communities and build a relationship with them and their supporters.  So, of course, I took pictures of all of them… as well as some of the parade and the moment Orlando proclaimed that today, February 9, 2014, would be known as Wah Lum Day.

Expected sponsors:

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Brands that wanted the warm fuzzies for community involvement:

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Two businesses that opened up their doors since they were so close to the festival, and probably got more people interested in them because they did so:

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And, of course, the politicians wanted to show how they get involved with the community:

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Mayor Buddy Dyer presenting the proclamation of Wah Lum Day to Grand Master Pui Chan.

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And here’s some fun photos from the rest of the parade and exhibitions:

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It’s the year of the horse!

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