Marketing

Operations & Marketing Cohesiveness: A Tale About My Experience at Volcano Bay, Part Two

Part Two! The following three-part story is meant to be more of a tale of how Operations and Marketing could work together better to create a more enjoyable experience for customers. It just so happens that these stories all happened to me on the same day at the same park. My disclaimer is that I… Continue reading Operations & Marketing Cohesiveness: A Tale About My Experience at Volcano Bay, Part Two

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Marketing

Some Marketing Mehs

This week's post brought to you courtesy of my great friends Kevin and Troy. ¬†They've had a few marketing doozies thrown their way recently and they're starting to pick up on poor decisions made by marketers and have shared them with me. For some reason Southwest Airlines really, really, really wants them to get their… Continue reading Some Marketing Mehs