Newspaper. Are your consumers older? Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer. If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper. If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Patti is still learning 