Around The Town, Marketing

Operations & Marketing Cohesiveness: A Tale About My Experience at Volcano Bay, Part One

The following three-part story is meant to be more of a tale of how Operations and Marketing could work together better to create a more enjoyable experience for customers. It just so happens that these stories all happened to me on the same day at the same park. My disclaimer is that overall I had… Continue reading Operations & Marketing Cohesiveness: A Tale About My Experience at Volcano Bay, Part One

Around The Town, Leadership

Athena Leadership #2 (there’s still time to apply)

I've been a little tardy at writing more about my experience with Athena Next Gen.  But luckily, they have extended the deadline to April 8th to apply for their next class, so you're okay.  A few weeks ago, I attended their breakfast where they had two past Athena class members and Annetta Wilson, who was one… Continue reading Athena Leadership #2 (there’s still time to apply)

Around The Town, Marketing

My First Press Release Since I Interned at AAA

Back in 2003/2004 I interned in the Public Relations department at AAA National Headquarters.  You may remember my work - I wrote the releases on the new 5 diamond restaurants and hotels that year, I updated the research finds for the holiday driving season, and I did something about a pets and travel book.  Yeah,… Continue reading My First Press Release Since I Interned at AAA