I spent most of the weekend putting together a presentation for a copywriting class I'm guest lecturing at this week. Since I now work in the Out of Home industry, I'm focusing the lecture on copywriting in OOH. I'll walk through what is OOH, how it's important in the mix, and examples on how the… Continue reading Creative Advertising, or Out of the Box, if you will
Category: Magazine
It’s called white space, or, use your web site that’s why you own it
I have been noticing that some ads in this world are de-evolving into what we used to see before the advent of the Internet - chock full of details, tiny copy, and way too many images crammed together. At least then, there was only one thing the ad was meant to get you to do: buy… Continue reading It’s called white space, or, use your web site that’s why you own it
Now That’s A Negotiation
A little while ago I was introduced to a very niche, affluent publication. They had found me because I had gotten my client into a bigger, niche, affluent publication and they wanted to see if I would spend my client’s money with them as well. So they gave me the pitch. More niche, more affluent,… Continue reading Now That’s A Negotiation
New (?) metric for measuring success with Time Inc magazines
I found out a couple of weeks ago that Time Inc and Starcom MediaVest Group have partnered to start using guarantees on how many people are really seeing Starcom’s clients’ ads in Time Inc magazines and who took action on them. While at first this sounds crazy - why would they not want to use… Continue reading New (?) metric for measuring success with Time Inc magazines
Magazines Rule/Magazine Rules
“Some people” say that magazines are dead. Magazines have an ad campaign in their own medium saying that isn’t so. “People surf the internet,” they say. “People swim in magazines.” I actually tend to agree with the magazines. If a person finds a magazine they like, getting it in the mail can be a real… Continue reading Magazines Rule/Magazine Rules
Patti is still learning 