Marketing, Rep Encounters

How I’m Currently Being Marketed To

Life lately - have you heard those Ziprecruiter ads on NPR? They're meant to reach me.  I get to work with ZR A LOT in my line of work.  They actually work really well, if you need them. I also work with Dice.  And they've come up with something that definitely got my attention.  Their… Continue reading How I’m Currently Being Marketed To

Marketing, Online

Potty Marketing with Humor

Or, Potty Humor Marketing.  Whichever.  It is incredible what copywriters will do to snaz up a basic item. Poo-Pourri My bestie, being a conscientious individual and a person who loves to have guests over and throws house parties, has invested a lot in this product for his bathrooms.  And as the company has come out… Continue reading Potty Marketing with Humor

Around The Town, Marketing

My First Press Release Since I Interned at AAA

Back in 2003/2004 I interned in the Public Relations department at AAA National Headquarters.  You may remember my work - I wrote the releases on the new 5 diamond restaurants and hotels that year, I updated the research finds for the holiday driving season, and I did something about a pets and travel book.  Yeah,… Continue reading My First Press Release Since I Interned at AAA

Ads From Around the World!, Marketing, Out of Home

Whirlwind Paris Ad Tour, Part 1

My Partner-In-Crime and I spent Memorial Day weekend on a whirl-wind tour of Paris.  And while he was snapping photos of iconic landscapes and architectural structures, of course, in Media Nerd fashion, I took pics of interesting ads and media. I wanted to see what kinds of commercials I'd see so while he was in… Continue reading Whirlwind Paris Ad Tour, Part 1

Marketing, Social Media

Crisis PR and Reading Tweets

More than a month ago (yes, I’m a little behind) the local chapter of the American Advertising Federation hosted a Crisis PR Panel where they talked about what it takes to do Crisis PR in this ever changing world.  I was going to do a whole recap on it, but since I was the one… Continue reading Crisis PR and Reading Tweets