Books!, Leadership

On Confidence, Part One of Confidence Talk

March's theme turned out to be Confidence, so I decided to write a new mini-series called Confidence Talk. I read the book called "Confidence Code" by Kathy Kay and Claire Shipman. After finishing it, I decided to talk about it at the Femcity March Local Social and then got called out almost immediately on my… Continue reading On Confidence, Part One of Confidence Talk

Books!, Sales

Features & Benefits

The past few weeks have had the the subject of features and benefits pop up a lot. For the non-marketing people out there, let me explain the difference. The Feature: What makes a product or service that product or service.  It's the steak.  It's the drill. The Benefit: What the customer gets out of buying that… Continue reading Features & Benefits


Lovin’ Lincoln and his Team of Rivals

Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin I originally wrote the first paragraph of this review on GoodReads, the newest way I find new books to read recommended by friends. This book was so well thought-out. It used so many sources I couldn't keep track as it built a web… Continue reading Lovin’ Lincoln and his Team of Rivals