Books!, Leadership

On Confidence, Part One of Confidence Talk

March's theme turned out to be Confidence, so I decided to write a new mini-series called Confidence Talk. I read the book called "Confidence Code" by Kathy Kay and Claire Shipman. After finishing it, I decided to talk about it at the Femcity March Local Social and then got called out almost immediately on my… Continue reading On Confidence, Part One of Confidence Talk

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Books!, Sales

Features & Benefits

The past few weeks have had the the subject of features and benefits pop up a lot. For the non-marketing people out there, let me explain the difference. The Feature: What makes a product or service that product or service.  It's the steak.  It's the drill. The Benefit: What the customer gets out of buying that… Continue reading Features & Benefits

Books!

Lovin’ Lincoln and his Team of Rivals

Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin I originally wrote the first paragraph of this review on GoodReads, the newest way I find new books to read recommended by friends. This book was so well thought-out. It used so many sources I couldn't keep track as it built a web… Continue reading Lovin’ Lincoln and his Team of Rivals