I am sooooo excited to finally get to write this post! I was waiting to write it as my final wrap up from my India trip. I want to introduce you to the most interesting woman in the world... Yuet. And I got to spend two weeks with her. All through my trip I would… Continue reading Bringing Capitalism to China
Happy birthday, Dad! In honor of this special 60th birthday, I wanted to help you revisit all of your favorite TV shows, some of which also became favorites of mine. Does anyone remember some of these oldie but goodies? I remember being a little girl and watching these with him having no idea that when… Continue reading Dad’s Favorite TV Shows Ever
So now you think you are ready for advertising and a radio or TV rep walks into your office. Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
I first have to admit that I went over to a friend's house who has a DVR. We recorded the Super Bowl, made dinner, and started watching the commercials and fast-forwarding through the game. It was lovely. Second, because of the blackout that ate up a half hour of the game, I missed the last chunck… Continue reading Inside the Mind of the Media Nerd: During the Super Bowl
I know you all have Facebook, so have you taken the time to check out their page of trends? No? Okay, I put the good ones here. 🙂 I, too, posted a pic with a pug in a satellite dish this year. Meet Linus, the Terminator. Did anyone else see this card prior to the… Continue reading Trends of 2012 and Projections for 2013
The last post I wrote about the black out of WESH and WKCF on Brighthouse, which started on July 10th. Ten days later, they worked to an agreement (details are private) and are now back on the air. Thank goodness, because the Scranton weather was just not cutting it for most people (I have a… Continue reading Our favorite stations are back! Hi Sponge Bob and John!
This is my "slightly breaking news, make up for having missed my post this past weekend (birthday excuse), and out on an adventure next weekend so I'm probably not going to write one this weekend" post. Burr! Orlandoans woke up yesterday morning, turned on the Today Show, and between 50 and 62% of them saw… Continue reading It’s 50 degrees here in Orlando – no, make that Scranton
It appears I knew an answer that no one else knew about today. Some of us on the Ad 2 Orlando board were doing a post-meeting lunch and, of course, we were talking about advertising - we’re tireless about the topic. Anyway, we started talking about a teaser ad campaign that’s happening in Orlando. All… Continue reading A Teaser Ad Campaign Case Study in the Making
As you may know, media buyers can only buy TV and radio buy Age and Sex. We buy Adults 25-54, Women 35-54, Men 60+, etc. It’s not very targeted an so when we plan, we look at qualitative data such as “has visited Florida (not Disney) in the past yer,” “has children in the household,”… Continue reading I’m a TV Moderator, What Are You?