Leadership, Marketing, TV

Bringing Capitalism to China

I am sooooo excited to finally get to write this post!  I was waiting to write it as my final wrap up from my India trip.  I want to introduce you to the most interesting woman in the world... Yuet.  And I got to spend two weeks with her.  All through my trip I would… Continue reading Bringing Capitalism to China

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Radio, Rep Encounters, Sales, TV

Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business

So now you think you are ready for advertising and a radio or TV rep walks into your office.  Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business

TV

Inside the Mind of the Media Nerd: During the Super Bowl

I first have to admit that I went over to a friend's house who has a DVR.  We recorded the Super Bowl, made dinner, and started watching the commercials and fast-forwarding through the game.  It was lovely. Second, because of the blackout that ate up a half hour of the game, I missed the last chunck… Continue reading Inside the Mind of the Media Nerd: During the Super Bowl

Social Media, TV

Trends of 2012 and Projections for 2013

I know you all have Facebook, so have you taken the time to check out their page of trends? No? Okay, I put the good ones here. 🙂 I, too, posted a pic with a pug in a satellite dish this year.  Meet Linus, the Terminator. Did anyone else see this card prior to the… Continue reading Trends of 2012 and Projections for 2013

TV

Our favorite stations are back! Hi Sponge Bob and John!

The last post I wrote about the black out of WESH and WKCF on Brighthouse, which started on July 10th.  Ten days later, they worked to an agreement (details are private) and are now back on the air.  Thank goodness, because the Scranton weather was just not cutting it for most people (I have a… Continue reading Our favorite stations are back! Hi Sponge Bob and John!

Sales, TV

It’s 50 degrees here in Orlando – no, make that Scranton

This is my "slightly breaking news, make up for having missed my post this past weekend (birthday excuse), and out on an adventure next weekend so I'm probably not going to write one this weekend" post. Burr! Orlandoans woke up yesterday morning, turned on the Today Show, and between 50 and 62% of them saw… Continue reading It’s 50 degrees here in Orlando – no, make that Scranton