Marketing, Rep Encounters

They’re Listening…

Your devices are listening. To you. All of the time. This is crazy. Ok, you don't have to put the aluminum foil on your head.  Well, you don't have to because the devices can't read your mind.  BUT, they can listen, really have to listen, to every single thing you say so that they can… Continue reading They’re Listening…

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Marketing, Rep Encounters

How I’m Currently Being Marketed To

Life lately - have you heard those Ziprecruiter ads on NPR? They're meant to reach me.  I get to work with ZR A LOT in my line of work.  They actually work really well, if you need them. I also work with Dice.  And they've come up with something that definitely got my attention.  Their… Continue reading How I’m Currently Being Marketed To

Rep Encounters, Research, Sales

Hearts and Heads, and On Knowing When Someone is Using One or the Other

I just dug through my 190 posts (!), and I can't believe I haven't written about this observation yet. I can remember talking to a couple of reps at my last job and a few weeks ago I spoke to a few account coordinators about it. And, in my first job, I was known as the Head… Continue reading Hearts and Heads, and On Knowing When Someone is Using One or the Other

Marketing, Rep Encounters

Value Talk: Chapter 7: Gives and Gets

Last chapter of the Value Talk! You made it! So, if you didn't pick up on this in the last post, the reason why media gives away free media isn't because they're altruistic, it's because they do think they're going to get something out of doing it.  They give you the media, they want the… Continue reading Value Talk: Chapter 7: Gives and Gets

Leadership, Marketing, Rep Encounters

Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3

Before you ask for free media, you have to do a little homework. First, look to other organizations like yourself and other major organizations that you'd like to emulate and see who their media sponsors are.  They're usually listed on their event web page.  Then, find out who handles the Public Service Advertising for the… Continue reading Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3

Radio, Rep Encounters, Sales, TV

Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business

So now you think you are ready for advertising and a radio or TV rep walks into your office.  Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business