Your devices are listening. To you. All of the time. This is crazy. Ok, you don't have to put the aluminum foil on your head. Well, you don't have to because the devices can't read your mind. BUT, they can listen, really have to listen, to every single thing you say so that they can… Continue reading They’re Listening…
Life lately - have you heard those Ziprecruiter ads on NPR? They're meant to reach me. I get to work with ZR A LOT in my line of work. They actually work really well, if you need them. I also work with Dice. And they've come up with something that definitely got my attention. Their… Continue reading How I’m Currently Being Marketed To
I just dug through my 190 posts (!), and I can't believe I haven't written about this observation yet. I can remember talking to a couple of reps at my last job and a few weeks ago I spoke to a few account coordinators about it. And, in my first job, I was known as the Head… Continue reading Hearts and Heads, and On Knowing When Someone is Using One or the Other
Last chapter of the Value Talk! You made it! So, if you didn't pick up on this in the last post, the reason why media gives away free media isn't because they're altruistic, it's because they do think they're going to get something out of doing it. They give you the media, they want the… Continue reading Value Talk: Chapter 7: Gives and Gets
Before you ask for free media, you have to do a little homework. First, look to other organizations like yourself and other major organizations that you'd like to emulate and see who their media sponsors are. They're usually listed on their event web page. Then, find out who handles the Public Service Advertising for the… Continue reading Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3
So now you think you are ready for advertising and a radio or TV rep walks into your office. Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
A couple of weeks ago, I did a talk on how to buy media, and how to sell the value of your organization when you're asking for free media. It was a lot of fun and I got great questions. I also saw people taking fervent notes, so I'm going to break up my talk… Continue reading Value Talk: Chapter 1: The Value of Your Money
A week and a half ago, I got to listen to a local internet-marketing business owner talk about his sales struggles and equate them to the sales struggles of my office. He explained some internet industry lingo, which was a nice refresher, but then talked about how my sales team could utilize internet-marketing knowledge to… Continue reading Some New Sales Knowledge
In Marketing 101, we always learn that we are not the sellers of drills, we are the sellers of the holes the drills provide. You don't sell a vacation destination, you sell the memories they'll have with their family. You don't sell the organic, grass fed burger, you sell the healthy conscious carnivore lifestyle. Now that… Continue reading Know what your hole is!
I had the opportunity to see the trek of Atlantis to its permanent home at Kennedy Space Center. So I thought I'd share! Also at Exploration Park, all of the commercial rocket/transport companies were there showing off their proto-types. If you want to see more pics - here are the pictures I took in chronological order so… Continue reading Atlantis is Home!