In the copywriting class I taught this past week, I was asked about how out of home placement strategy differs if something is a branding campaign or a retail campaign. I let the class in on my opinion that true branding is dead. Harsh, yes, I know. But in my years working with clients that… Continue reading Is true branding dead?
Category: Media
Creative Advertising, or Out of the Box, if you will
I spent most of the weekend putting together a presentation for a copywriting class I'm guest lecturing at this week. Since I now work in the Out of Home industry, I'm focusing the lecture on copywriting in OOH. I'll walk through what is OOH, how it's important in the mix, and examples on how the… Continue reading Creative Advertising, or Out of the Box, if you will
Vacation Bug
Oh boy do I have the vacation bug. With the start of my new job, I can't take a vacation day until June 12th and I am already trying to figure out how I'm going to use my time. But, with the sites I am using, it's actually better to look for vacations a little… Continue reading Vacation Bug
I Have an Idea for Cross-Screen Ad Retargeting
I recently opened up an online account with a bank. I had just started with Mint and so I've been behaviorally tagged as a person interested in new finance stuff. On my work computer, I saw an ad for the bank offering a good rate and so I clicked to learn more. I realized there… Continue reading I Have an Idea for Cross-Screen Ad Retargeting
Learning and Sharing: Two “new” social ways to do it
I'm excited to share with you two things that will hopefully make a small (or big) impact on your life with a new way to learn new things and a new way to communicate with your compadres. A "new" web site (well, new to me), LearnItLive.com, has been a real treat to learn new… Continue reading Learning and Sharing: Two “new” social ways to do it
So About That Pinterest…
Have you heard about it yet? Those who have are addicted. Well, at least the girls. I have some guys that I’m following, but their boards are either blank or about cars (you know who you are). Most of the articles mention that Pinterest is good for wedding planning and stuff for the home. While… Continue reading So About That Pinterest…
So What Did The Media Nerd Do During the Superbowl?
Well I didn’t win a car, that’s for sure. Shazam - I heard that one-quarter to one-third of ads would use them, but I looked long and hard at the ads and only saw the Shazam logo a handful of times. And sometimes it wasn’t even on there for the whole :30 spot. Did anyone… Continue reading So What Did The Media Nerd Do During the Superbowl?
Try to Read This Post Before Game Day, or What Ad People Will Be Doing During the Super Bowl
Will it be all Advertising and Marketing People doing all of the stuff that Advertising and Marketing People want consumers to do during the Super Bowl on their smart phones and tablets, or will consumer do it too? Here’s a to do list of what you need to take advantage of everything advertisers are trying… Continue reading Try to Read This Post Before Game Day, or What Ad People Will Be Doing During the Super Bowl
A Teaser Ad Campaign Case Study in the Making
It appears I knew an answer that no one else knew about today. Some of us on the Ad 2 Orlando board were doing a post-meeting lunch and, of course, we were talking about advertising - we’re tireless about the topic. Anyway, we started talking about a teaser ad campaign that’s happening in Orlando. All… Continue reading A Teaser Ad Campaign Case Study in the Making
If mass appeal determined what was news for 2011
I saw this great info graphic that represents the largest conversations that happened in 2011 on social media sites like Twitter and Facebook. While some of the people who have commented on this say that it's not completely representative of the world population and what we choose to care about, others have said that this… Continue reading If mass appeal determined what was news for 2011
Patti is still learning 