Online

I Have an Idea for Cross-Screen Ad Retargeting

I recently opened up an online account with a bank.  I had just started with Mint and so I've been behaviorally tagged as a person interested in new finance stuff.  On my work computer, I saw an ad for the bank offering a good rate and so I clicked to learn more.  I realized there… Continue reading I Have an Idea for Cross-Screen Ad Retargeting

Online, Social Media

Facebook knows your face; Advertisers know your habits; Americans don’t care

As most of you may know (well, if you have a Facebook account), whenever you upload photos from last weekend’s fun, Facebook offers you suggestions on who they think you were hanging out with based on their facial recognition software.  And since my blog post about behavioral targeting some weeks ago (you can revisit here),… Continue reading Facebook knows your face; Advertisers know your habits; Americans don’t care

Online

The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.

Last week I broke down cookies and what advertisers do with them.  This week we’ll dive into how all of this will get regulated and what it means for consumers and advertising agencies. Okay, so back to what I was talking about before: regulation.  John Kerry and John McCain have come together (really) to draft… Continue reading The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.

Online

The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.

(Warning: If you are not in the advertising industry and read this, make sure you’re sitting down.) As you might have heard in the news, advertisers can track you. Well, not you exactly.  But your computer.  And if you are the only one that uses it, we can come up with a pretty good profile… Continue reading The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.