Marketing, Media, Sales, Uncategorized

Is true branding dead?

In the copywriting class I taught this past week, I was asked about how out of home placement strategy differs if something is a branding campaign or a retail campaign. I let the class in on my opinion that true branding is dead. ¬†Harsh, yes, I know. ¬†But in my years working with clients that… Continue reading Is true branding dead?