It appears I knew an answer that no one else knew about today. Some of us on the Ad 2 Orlando board were doing a post-meeting lunch and, of course, we were talking about advertising – we’re tireless about the topic.
Anyway, we started talking about a teaser ad campaign that’s happening in Orlando. All it says is a statement with a simple graphic below it. It’s on both digital billboards and perms, and the TV campaign has people doing weird things and then just the tag. Because I get to see every digital board spot that goes up with my new job, I knew who it was. Little did I know that no one else at the table had known it but me, because even when you Google and You Tube it, nothing comes up! In Yahoo Answers, someone put the wrong answer.
This fact led us into a conversation about teaser strategy and what can happen when it is too boring or too vague. I started looking around other people’s advertising/marketing blogs and found that opinions vary on whether a teaser ad is useful, a waste of money, or if it is even traceable for measuring success.
With this campaign, for instance, if you even took the effort to find out what the heck it is, you can’t. I looked on Google, Yahoo, Facebook, and Google Plus. I even looked up the hashtag on Twitter and there are only people saying “what is this?” “what does it mean?” and “this is weird.”
Let’s see how they play this out, shall we?
Here’s a teaser ad that I’m excited to see more about… I know what the product is and when the payoff will be. But what exactly will the message entail?