So I've been MIA because I had only written enough blogs to get me back from Peru... and when I got back I was recuperating from Peru for this long! Hiking the Incan Trail was the most challenging thing I have ever done. I probably wouldn't do it again, but it was a memorable experience.… Continue reading Airport Advertising, Cusco
Category: Media
Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Newspaper. Are your consumers older? Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer. If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper. If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
So now you think you are ready for advertising and a radio or TV rep walks into your office. Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
Value Talk: Chapter 2: Media Buying Tips, General Thoughts
So if you had solid ways of knowing if your money in advertising can work hard for you, how do you go about buying it? First, I have some general thoughts about media buying. Diversify your media portfolio. It's called a media mix because you should never put your eggs in one basket - different… Continue reading Value Talk: Chapter 2: Media Buying Tips, General Thoughts
Sneaky Ads at Universal
And you thought I would just find them at Disney...
Inside the Mind of the Media Nerd: During the Super Bowl
I first have to admit that I went over to a friend's house who has a DVR. We recorded the Super Bowl, made dinner, and started watching the commercials and fast-forwarding through the game. It was lovely. Second, because of the blackout that ate up a half hour of the game, I missed the last chunck… Continue reading Inside the Mind of the Media Nerd: During the Super Bowl
FB Graph – Competitors should quake
Facebook is once again attacking once-not-so-much-competitors. Their first battle was versus FourSquare, it has been in a fight with Groupon and Living Social, and now, it's gearing up for an epic match against Yelp and of all bohemoths, Google. If you've been living under a rock (or don't have Facebook, Mom) Facebook just launched a beta version… Continue reading FB Graph – Competitors should quake
An ad that made me want my shoes back
Having a blast at a bachelorette party, I gave my Dr. Scholl's ballet slippers to the Bride-To-Be as her dancing about had started to wear on her feet. But after 3 hours of also being on my feet, I saw in the restroom: It was taunting me. And I couldn't well snag the shoes back… Continue reading An ad that made me want my shoes back
Trends of 2012 and Projections for 2013
I know you all have Facebook, so have you taken the time to check out their page of trends? No? Okay, I put the good ones here. 🙂 I, too, posted a pic with a pug in a satellite dish this year. Meet Linus, the Terminator. Did anyone else see this card prior to the… Continue reading Trends of 2012 and Projections for 2013
More Sneaky Ads at Disney
If you can't tell after this post, I now have an annual pass to Disney World. It has been my dream to be able to go to Epcot just for dinner, or take an afternoon trip and ride some rides. And thanks to my friends (pictured below) contributing to the cost as a birthday/Christmas present, it's a… Continue reading More Sneaky Ads at Disney
Patti is still learning 