Newspaper, Online, Out of Home

Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business

Newspaper.  Are your consumers older?  Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer.  If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper.  If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business

Radio, Rep Encounters, Sales, TV

Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business

So now you think you are ready for advertising and a radio or TV rep walks into your office.  Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business