Newspaper, Online, Out of Home

Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business

Newspaper.  Are your consumers older?  Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer.  If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper.  If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business

Media

Value Talk: Chapter 2: Media Buying Tips, General Thoughts

So if you had solid ways of knowing if your money in advertising can work hard for you, how do you go about buying it? First, I have some general thoughts about media buying. Diversify your media portfolio.  It's called a media mix because you should never put your eggs in one basket - different… Continue reading Value Talk: Chapter 2: Media Buying Tips, General Thoughts