Newspaper. Are your consumers older? Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer. If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper. If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Category: Out of Home
Sneaky Ads at Universal
And you thought I would just find them at Disney...
An ad that made me want my shoes back
Having a blast at a bachelorette party, I gave my Dr. Scholl's ballet slippers to the Bride-To-Be as her dancing about had started to wear on her feet. But after 3 hours of also being on my feet, I saw in the restroom: It was taunting me. And I couldn't well snag the shoes back… Continue reading An ad that made me want my shoes back
More Sneaky Ads at Disney
If you can't tell after this post, I now have an annual pass to Disney World. It has been my dream to be able to go to Epcot just for dinner, or take an afternoon trip and ride some rides. And thanks to my friends (pictured below) contributing to the cost as a birthday/Christmas present, it's a… Continue reading More Sneaky Ads at Disney
Sneaky Ads at EPCOT
Everyone should know that GE, Kraft, GM, and all of the countries at World Showcase are actually considered advertising sponsors at EPCOT, right? I went to the International Food & Wine Festival for the first time this year. There were even more countries that sponsored, as well as foods organizations I didn't think I would see.… Continue reading Sneaky Ads at EPCOT
New form of media – LED scrolls on license plates
Has anyone seen one of these? I was driving on Colonial Drive with my parents and saw this in front of me. Of course, I had to get close to get a good image on my camera, but it was fairly easy to read. I wonder how many visits to his web site this guy… Continue reading New form of media – LED scrolls on license plates
New Orleans Billboards Through Time
Of course I took pictures of advertisements on my recent trip to New Orleans! Unfortunately, most billboards look like any other billboards, but I found some nuggets. Here are some old-type ones in the town of Algiers. I guess they don't have enough people interested in the boards. I'm kind of glad. It gave the… Continue reading New Orleans Billboards Through Time
Creative Advertising, or Out of the Box, if you will
I spent most of the weekend putting together a presentation for a copywriting class I'm guest lecturing at this week. Since I now work in the Out of Home industry, I'm focusing the lecture on copywriting in OOH. I'll walk through what is OOH, how it's important in the mix, and examples on how the… Continue reading Creative Advertising, or Out of the Box, if you will
A Teaser Ad Campaign Case Study in the Making
It appears I knew an answer that no one else knew about today. Some of us on the Ad 2 Orlando board were doing a post-meeting lunch and, of course, we were talking about advertising - we’re tireless about the topic. Anyway, we started talking about a teaser ad campaign that’s happening in Orlando. All… Continue reading A Teaser Ad Campaign Case Study in the Making
Bonjour or Bongiorno: It’s still OOH
I had the very special opportunity of traveling to both France and Italy these past two weeks (hence my use of the language in my previous posts' titles). As a media nerd, I am always on the lookout for advertising and I think the best representation I could easily capture were the outdoor ads (OOH… Continue reading Bonjour or Bongiorno: It’s still OOH
Patti is still learning 