A Give Back: I got to work with the organization Give Kids The World on their advertising campaign this past spring. We donated digital billboard space and I kept track of all we did for them. I really enjoy getting to work with these kinds of organizations and always try to have a relationship with… Continue reading A give back and a get back
Author: Patti Combs Brownsord
More Sales Love
I just came back from Atlanta where I got to learn more idiosyncraticities (I know that this isn't a word, but it fits) of the sales process. There was a lot of art and science in regards to the process and the biggest thing I learned is that as a sales person, you should be looking for… Continue reading More Sales Love
Mixes Inside of Mixes
This is only a mild lecture on broadening one's mind when it comes to understanding the importance of media mix and sharing that with others in order to get the most out of your media relationships. Informal definition of a media mix - the composition of your advertising campaign as it relates to what kinds… Continue reading Mixes Inside of Mixes
Make Each Day Great
Gary C. Sain was one of the hardest working men in the hospitality industry. He was known for packing more into a day than most of us do in a week and I have fond memories of him walking around the rock garden of YPB&R while on conference calls in order to get his number… Continue reading Make Each Day Great
My Increased Appreciation for the Sales Profession
I just got back from a trip to Boston to take part in a training program called Professional Selling Skills, or PSS, for short. The program is meant for the account executives from our company, but I was able to go since I work with the sales team in helping them put proposals together for… Continue reading My Increased Appreciation for the Sales Profession
Using Social Media as Part of Your Communication Strategy
If you have a business and want to jump into the social media world, here are a few tips that I've learned from working on this in my career with clients. Social is forever. If you want to incorporate social media into how you communicate with clients, first think about what kind of conversation you… Continue reading Using Social Media as Part of Your Communication Strategy
Ah Ha Moments When Learning to Lead
I really enjoyed the first two days of the leadership seminar I'm attending! I felt like it was a lot of great information jampacked in, but there were some great nuggets that I'd like to share with you to give you a leadership advantage as well. Most of these things were re-learnings where it's helpful to… Continue reading Ah Ha Moments When Learning to Lead
My Refreshed Look at Leadership
I am one lucky girl! I was given the opportunity to participate in a leadership program that brings together some of the best and brightest Orlando business community leaders for a seminar on leadership and civic responsibility. I have taken many a leadership training camp, class, and seminar and have been a part of leadership… Continue reading My Refreshed Look at Leadership
Is true branding dead?
In the copywriting class I taught this past week, I was asked about how out of home placement strategy differs if something is a branding campaign or a retail campaign. I let the class in on my opinion that true branding is dead. Harsh, yes, I know. But in my years working with clients that… Continue reading Is true branding dead?
Creative Advertising, or Out of the Box, if you will
I spent most of the weekend putting together a presentation for a copywriting class I'm guest lecturing at this week. Since I now work in the Out of Home industry, I'm focusing the lecture on copywriting in OOH. I'll walk through what is OOH, how it's important in the mix, and examples on how the… Continue reading Creative Advertising, or Out of the Box, if you will
Patti is still learning 