I just got back from a trip to Boston to take part in a training program called Professional Selling Skills, or PSS, for short. The program is meant for the account executives from our company, but I was able to go since I work with the sales team in helping them put proposals together for… Continue reading My Increased Appreciation for the Sales Profession
I have had a few different media companies coming to me and asking how they should sell their new technologies (or even old) to media planners like me. Like I talked about last week, Out of Home is trying to compare themselves to TV/radio and online radio is trying to also compare themselves to radio. … Continue reading Comparing your media to broadcast: Is it necessary?
Please, please, please. If you are coming to me with a product that you want my client to buy to advertise in, please tell me why you are at least some of the following: -You perform stronger than others in your category -You are easier to buy/use than others -You can bring better insight for… Continue reading A USP isn’t just for selling to consumers
“Some people” say that magazines are dead. Magazines have an ad campaign in their own medium saying that isn’t so. “People surf the internet,” they say. “People swim in magazines.” I actually tend to agree with the magazines. If a person finds a magazine they like, getting it in the mail can be a real… Continue reading Magazines Rule/Magazine Rules
My inspiration comes from my recent attendance at the Ad2 Orlando event (http://www.ad2orlando.org/). My idea to do this came from me spending about 50 hours a week thinking about it as well as some careful meditation when I found the time. An introduction: I have the chance to meet with a lot of different kinds… Continue reading Cheers to my first blog post ever!