As we were getting acclimated to the altitude in Cusco, we did a little wandering around with the tour group and on our own. Our tour guide was very frank with us about the condition of the locals and mentioned that many of the housing in the mountains outside of the main city had finally… Continue reading Wandering Around Cusco Brands
Author: Patti Combs Brownsord
Meet the Candidates of Tamez, Ruhff, Combs and Ryan
Hello! And thank you for taking the time to check out Tamez, Ruhff, Combs and Ryan’s web page about our campaign for the upcoming AAF-Orlando election. We want to thank you ahead of time for your vote. We know that it will take extra effort on your part this year and we appreciate every effort… Continue reading Meet the Candidates of Tamez, Ruhff, Combs and Ryan
Airport Advertising, Cusco
So I've been MIA because I had only written enough blogs to get me back from Peru... and when I got back I was recuperating from Peru for this long! Hiking the Incan Trail was the most challenging thing I have ever done. I probably wouldn't do it again, but it was a memorable experience.… Continue reading Airport Advertising, Cusco
Developing Distinction in Women, Part 2
A couple of weeks ago, the organization of female professionals I belong to (Femfessionals) had a book club-type meeting to discuss Sheryl Sandberg’s book, “Lean In.” This book ties in perfectly to what the women at the CFAWL’s “Developing Distinction in Women” seminar had to say about women finding success. The panel on professional development… Continue reading Developing Distinction in Women, Part 2
Developing Distinction in Women, part 1
The Central Florida Association for Women Lawyers (CFAWL) invited the public to attend their “Developing Distinction in Women: Progressing as a Professional and Staying Safe, Healthy, and Sane Along the Way!” seminar. The topics were right up my alley and I learned a whole lot. Time to share! There was a great speaker about networking,… Continue reading Developing Distinction in Women, part 1
Value Talk: Chapter 7: Gives and Gets
Last chapter of the Value Talk! You made it! So, if you didn't pick up on this in the last post, the reason why media gives away free media isn't because they're altruistic, it's because they do think they're going to get something out of doing it. They give you the media, they want the… Continue reading Value Talk: Chapter 7: Gives and Gets
Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3
Before you ask for free media, you have to do a little homework. First, look to other organizations like yourself and other major organizations that you'd like to emulate and see who their media sponsors are. They're usually listed on their event web page. Then, find out who handles the Public Service Advertising for the… Continue reading Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3
Value Talk: Chapter 5: How to Quantify Your Organization’s Value to Media
Now that you have some knowledge of how to buy media, now let's learn how to get it for free for your 501(c)3 organization.But first:Why do you want it? Having media exposure for your event/organization provides you with larger exposure of your message to people who aren't already on your mailing list or a Facebook… Continue reading Value Talk: Chapter 5: How to Quantify Your Organization’s Value to Media
Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Newspaper. Are your consumers older? Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer. If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper. If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
So now you think you are ready for advertising and a radio or TV rep walks into your office. Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
Patti is still learning 