Online

Chipotle and PooPourrie are great, but will they stick in my head like Honda Diesel has?

Just this week two of what I now consider the greatest long-form advertisements has been leveraged on YouTube.  Have you seen them yet?  Well, if you aren't on Facebook at least twice a day you might have missed one.  Here they are: Poo-Pourie had my co-workers and I sucked in within the first five seconds.… Continue reading Chipotle and PooPourrie are great, but will they stick in my head like Honda Diesel has?

Around The Town, Marketing, Uncategorized

A Great Weekend for Small Business Advertising Lessons

Labor Day Weekend was ripe with local advertising lessons! Haole Paddle Board - Brian chatted my parents up one time when he had finished a personal training paddle board lesson.  My parents had their own paddle boards but Brian was so personable they thought that the next time I needed to rent one, it should… Continue reading A Great Weekend for Small Business Advertising Lessons

Around The Town, Marketing

A Wonderful Way to Advertise the Arts

Last night was the Red Chair Project's 9th Annual Red Chair Affair, the  kick-off to the 2013-2014 cultural season.  And it was a real treat.  There were the usual suspects of the Orlando Ballet, Opera, Shakes, Gay Chorus, and Philharmonic.  Bu we also got to see performances from places I had never heard of: Brass… Continue reading A Wonderful Way to Advertise the Arts

Marketing, Telemarketing

My first non-political commercial in my voice mail

Yes, we've all had the politician, or one of their supporters, call us and leave a voice mail asking for our vote.  And I've made my friends get a phone call from Samuel L. Jackson about Snakes on a Plane back in 2006, but I haven't yet gotten a phone call from a local business… Continue reading My first non-political commercial in my voice mail

Leadership

Thanking My Wonderful Connections

Last week when I was writing about how Dr. Bob Davis influenced my career, I thought of all of the other wonderful people who have shaped where I am today and I wanted to thank them, as well. -Mrs. Thomas, my high school year book teacher who had me sell ads, design ads, and layout… Continue reading Thanking My Wonderful Connections

Marketing

The Cola Wars of Peru

The brand Coca-Cola was EVERYWHERE around Cusco.  On billboards, on buildings, and on the trail!  See below for proof. But even though Coca-Cola is the world’s most favorite dark brown syrupy concoction (ingredients discussed in next week’s post), those Peruvians are in love with their yellow colas.  As I mentioned in an earlier post, I… Continue reading The Cola Wars of Peru