So now you think you are ready for advertising and a radio or TV rep walks into your office. Usually, they'll come with one of two approaches: 1) "tell me about your business and I'll come up with something I have on the fly that may work with what you need," or 2) "here's my… Continue reading Value Talk: Chapter 3: Media Buying Tips, When a Broadcast Rep Walks Into Your Business
Author: Patti Combs Brownsord
Value Talk: Chapter 2: Media Buying Tips, General Thoughts
So if you had solid ways of knowing if your money in advertising can work hard for you, how do you go about buying it? First, I have some general thoughts about media buying. Diversify your media portfolio. It's called a media mix because you should never put your eggs in one basket - different… Continue reading Value Talk: Chapter 2: Media Buying Tips, General Thoughts
Ad 2’s 2nd Annual Diversity Dialogue, part 2
Welcome back! And now I can share with you some interesting tidbits that I learned from the panelists! One of the questions asked by the audience was which brands are getting it right in terms of marketing to diverse audiences and which ones are not. Wilson Camelo, CMO of Bauza & Associates, told the story… Continue reading Ad 2’s 2nd Annual Diversity Dialogue, part 2
Ad 2’s 2nd Annual Diversity Dialogue, part 1
This past week was the 2nd Annual Diversity Dialogue by Ad 2 Orlando. Once again, it was informative and engaging and I'd like to share some of the things I learned this week before they leave my head. (Note: As I got into the middle of typing this, I realize I'm surpassing my self/friend-imposed 500… Continue reading Ad 2’s 2nd Annual Diversity Dialogue, part 1
Value Talk: Chapter 1: The Value of Your Money
A couple of weeks ago, I did a talk on how to buy media, and how to sell the value of your organization when you're asking for free media. It was a lot of fun and I got great questions. I also saw people taking fervent notes, so I'm going to break up my talk… Continue reading Value Talk: Chapter 1: The Value of Your Money
Sneaky Ads at Universal
And you thought I would just find them at Disney...
Some New Sales Knowledge
A week and a half ago, I got to listen to a local internet-marketing business owner talk about his sales struggles and equate them to the sales struggles of my office. He explained some internet industry lingo, which was a nice refresher, but then talked about how my sales team could utilize internet-marketing knowledge to… Continue reading Some New Sales Knowledge
Don’t Say Pshaw to PechaKucha
Two Saturdays ago I got to experience one of the neatest presentation showcases I've ever seen. Part toastmasters, part TED conference, part open mic-esque, this evening was chock full of fun, enlightenment, and inspiration. Pronounced, pashawkashaw, PechaKucha is a strict power-point timed speech that can be on anything or everything. Here are the highlights: John… Continue reading Don’t Say Pshaw to PechaKucha
Inside the Mind of the Media Nerd: During the Super Bowl
I first have to admit that I went over to a friend's house who has a DVR. We recorded the Super Bowl, made dinner, and started watching the commercials and fast-forwarding through the game. It was lovely. Second, because of the blackout that ate up a half hour of the game, I missed the last chunck… Continue reading Inside the Mind of the Media Nerd: During the Super Bowl
Know what your hole is!
In Marketing 101, we always learn that we are not the sellers of drills, we are the sellers of the holes the drills provide. You don't sell a vacation destination, you sell the memories they'll have with their family. You don't sell the organic, grass fed burger, you sell the healthy conscious carnivore lifestyle. Now that… Continue reading Know what your hole is!
Patti is still learning 