Marketing, Rep Encounters

Value Talk: Chapter 7: Gives and Gets

Last chapter of the Value Talk! You made it! So, if you didn't pick up on this in the last post, the reason why media gives away free media isn't because they're altruistic, it's because they do think they're going to get something out of doing it.  They give you the media, they want the… Continue reading Value Talk: Chapter 7: Gives and Gets

Leadership, Marketing, Rep Encounters

Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3

Before you ask for free media, you have to do a little homework. First, look to other organizations like yourself and other major organizations that you'd like to emulate and see who their media sponsors are.  They're usually listed on their event web page.  Then, find out who handles the Public Service Advertising for the… Continue reading Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3

Leadership, Marketing

Value Talk: Chapter 5: How to Quantify Your Organization’s Value to Media

Now that you have some knowledge of how to buy media, now let's learn how to get it for free for your 501(c)3 organization.But first:Why do you want it? Having media exposure for your event/organization provides you with larger exposure of your message to people who aren't already on your mailing list or a Facebook… Continue reading Value Talk: Chapter 5: How to Quantify Your Organization’s Value to Media