As you may know, media buyers can only buy TV and radio buy Age and Sex. We buy Adults 25-54, Women 35-54, Men 60+, etc. It’s not very targeted an so when we plan, we look at qualitative data such as “has visited Florida (not Disney) in the past yer,” “has children in the household,”… Continue reading I’m a TV Moderator, What Are You?
Category: Media
Activity Rate Continued
I was asked to provide a real world applications of how to use Activity Rate. I have done and built some killer examples for you! Let the media nerdiness begin! For client site overview reports, I pull placement reports and calculate Activity Rate from that. Here’s an example of what it would look like. Obviously,… Continue reading Activity Rate Continued
How I find great (and free) new music
I’ve come across three different people in the past month that I’ve shared how I find great (and free) new music to listen to. And when I tell them, they actually appear interested, so I figure I’ll share it with you, too. Long ago, back in 2005, I listened to Yahoo’s Launchcast and found new… Continue reading How I find great (and free) new music
A new metric for non-revenue based web sites that may blow your mind
I work with a few clients where bookings aren’t how we measure success. The goal is to drive as many qualified people to the site. So it’s not just bring loads of people, they have to show an interest in the site by digging around and viewing many pages deeper within the site. Through our… Continue reading A new metric for non-revenue based web sites that may blow your mind
Comparing your media to broadcast: Is it necessary?
I have had a few different media companies coming to me and asking how they should sell their new technologies (or even old) to media planners like me. Like I talked about last week, Out of Home is trying to compare themselves to TV/radio and online radio is trying to also compare themselves to radio. … Continue reading Comparing your media to broadcast: Is it necessary?
GRPs vs. Imps – Which should win?
This past week I got to meet with some Out of Home folks for a chit chat on their new impression count system they’ve developed called “Eyes-On Impressions,” or EOI. This is the new currency for buying billboards and other Out of Home products. It’s defined by the average number of persons who are “likely… Continue reading GRPs vs. Imps – Which should win?
More of us spending more time on social sites, but we tend to be the most social creatures anyway
comScore and Pew Research have posted separate reports on social media and its users. comScore focused on actions taken by users and time spent on social networks, Pew looked at users psychographics and habits. Combing the data gives a good picture that while people are spending more time on social networking sites (one of every… Continue reading More of us spending more time on social sites, but we tend to be the most social creatures anyway
Facebook knows your face; Advertisers know your habits; Americans don’t care
As most of you may know (well, if you have a Facebook account), whenever you upload photos from last weekend’s fun, Facebook offers you suggestions on who they think you were hanging out with based on their facial recognition software. And since my blog post about behavioral targeting some weeks ago (you can revisit here),… Continue reading Facebook knows your face; Advertisers know your habits; Americans don’t care
New (?) metric for measuring success with Time Inc magazines
I found out a couple of weeks ago that Time Inc and Starcom MediaVest Group have partnered to start using guarantees on how many people are really seeing Starcom’s clients’ ads in Time Inc magazines and who took action on them. While at first this sounds crazy - why would they not want to use… Continue reading New (?) metric for measuring success with Time Inc magazines
Fun with Flowcharts
I've been really creative this week, with a presentation to a breakout group at the PBS Annual Meeting, and I did two pieces of art - one for a friend's birthday gift and another as a bridal shower gift. So I've made a little art for you, too!
Patti is still learning 