The past few weeks have had the the subject of features and benefits pop up a lot. For the non-marketing people out there, let me explain the difference. The Feature: What makes a product or service that product or service. It's the steak. It's the drill. The Benefit: What the customer gets out of buying that… Continue reading Features & Benefits
Tag: unique selling proposition
Comparing your media to broadcast: Is it necessary?
I have had a few different media companies coming to me and asking how they should sell their new technologies (or even old) to media planners like me. Like I talked about last week, Out of Home is trying to compare themselves to TV/radio and online radio is trying to also compare themselves to radio. … Continue reading Comparing your media to broadcast: Is it necessary?
Patti is still learning 