Out of Home, Rep Encounters

GRPs vs. Imps – Which should win?

This past week I got to meet with some Out of Home folks for a chit chat on their new impression count system they’ve developed called “Eyes-On Impressions,” or EOI.  This is the new currency for buying billboards and other Out of Home products.  It’s defined by the average number of persons who are “likely… Continue reading GRPs vs. Imps – Which should win?

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