I was asked to provide a real world applications of how to use Activity Rate. I have done and built some killer examples for you! Let the media nerdiness begin! For client site overview reports, I pull placement reports and calculate Activity Rate from that. Here’s an example of what it would look like. Obviously,… Continue reading Activity Rate Continued
Tag: conversion rate
A new metric for non-revenue based web sites that may blow your mind
I work with a few clients where bookings aren’t how we measure success. The goal is to drive as many qualified people to the site. So it’s not just bring loads of people, they have to show an interest in the site by digging around and viewing many pages deeper within the site. Through our… Continue reading A new metric for non-revenue based web sites that may blow your mind
Patti is still learning 