Magazine, Media, Rep Encounters

New (?) metric for measuring success with Time Inc magazines

I found out a couple of weeks ago that Time Inc and Starcom MediaVest Group have partnered to start using guarantees on how many people are really seeing Starcom’s clients’ ads in Time Inc magazines and who took action on them. While at first this sounds crazy - why would they not want to use… Continue reading New (?) metric for measuring success with Time Inc magazines

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