Newspaper. Are your consumers older? Research is kind of indicating that they're more likely to read the newspaper than any other kind of consumer. If a rep comes to your business selling newspaper, continue to think about when, how, and why your customers might read the paper. If the rep is selling you something that… Continue reading Value Talk: Chapter 4: Media Buying Tips, When a Newspaper/OOH/Online Rep Walks Into Your Business
Category: Online
FB Graph – Competitors should quake
Facebook is once again attacking once-not-so-much-competitors. Their first battle was versus FourSquare, it has been in a fight with Groupon and Living Social, and now, it's gearing up for an epic match against Yelp and of all bohemoths, Google. If you've been living under a rock (or don't have Facebook, Mom) Facebook just launched a beta version… Continue reading FB Graph – Competitors should quake
Vacation Bug
Oh boy do I have the vacation bug. With the start of my new job, I can't take a vacation day until June 12th and I am already trying to figure out how I'm going to use my time. But, with the sites I am using, it's actually better to look for vacations a little… Continue reading Vacation Bug
I Have an Idea for Cross-Screen Ad Retargeting
I recently opened up an online account with a bank. I had just started with Mint and so I've been behaviorally tagged as a person interested in new finance stuff. On my work computer, I saw an ad for the bank offering a good rate and so I clicked to learn more. I realized there… Continue reading I Have an Idea for Cross-Screen Ad Retargeting
Learning and Sharing: Two “new” social ways to do it
I'm excited to share with you two things that will hopefully make a small (or big) impact on your life with a new way to learn new things and a new way to communicate with your compadres. A "new" web site (well, new to me), LearnItLive.com, has been a real treat to learn new… Continue reading Learning and Sharing: Two “new” social ways to do it
So About That Pinterest…
Have you heard about it yet? Those who have are addicted. Well, at least the girls. I have some guys that I’m following, but their boards are either blank or about cars (you know who you are). Most of the articles mention that Pinterest is good for wedding planning and stuff for the home. While… Continue reading So About That Pinterest…
So What Did The Media Nerd Do During the Superbowl?
Well I didn’t win a car, that’s for sure. Shazam - I heard that one-quarter to one-third of ads would use them, but I looked long and hard at the ads and only saw the Shazam logo a handful of times. And sometimes it wasn’t even on there for the whole :30 spot. Did anyone… Continue reading So What Did The Media Nerd Do During the Superbowl?
If mass appeal determined what was news for 2011
I saw this great info graphic that represents the largest conversations that happened in 2011 on social media sites like Twitter and Facebook. While some of the people who have commented on this say that it's not completely representative of the world population and what we choose to care about, others have said that this… Continue reading If mass appeal determined what was news for 2011
Google! Google! Google! (Part due)
So have you signed up for Google+ yet? Have you put me in a circle? Why not? Get going! So back to the Google phenomenon. Last week I mentioned a smart way to start planning vacations through Google/flight, and how combining different Google apps makes you do smart things. This week we pick back up… Continue reading Google! Google! Google! (Part due)
Google! Google! Google! (Part l’une)
There has been quite a lot of Buzz about Google in the news lately (pun intended). I’ve been amassing different articles on how Google is taking over the world. From how we socialize, to buy plane tickets, to how we will soon be buying things in a store with our phones, Google has got a… Continue reading Google! Google! Google! (Part l’une)
Patti is still learning 