A few months back, I was asked to re-present a seminar I had done earlier at the national PBS convention, but this time as a webinar. How hard could that be? I thought to myself. I had already presented it once, it would be just repeating it again but with a handset to other PBS… Continue reading A Reminder of How to Build a Powerpoint Presentation
Category: Marketing
So What Did The Media Nerd Do During the Superbowl?
Well I didn’t win a car, that’s for sure. Shazam - I heard that one-quarter to one-third of ads would use them, but I looked long and hard at the ads and only saw the Shazam logo a handful of times. And sometimes it wasn’t even on there for the whole :30 spot. Did anyone… Continue reading So What Did The Media Nerd Do During the Superbowl?
A Teaser Ad Campaign Case Study in the Making
It appears I knew an answer that no one else knew about today. Some of us on the Ad 2 Orlando board were doing a post-meeting lunch and, of course, we were talking about advertising - we’re tireless about the topic. Anyway, we started talking about a teaser ad campaign that’s happening in Orlando. All… Continue reading A Teaser Ad Campaign Case Study in the Making
Romano’s Repeat Visitation Marketing Tactic A Success
My friends and I went on a work lunch in early November to Romano’s Macaroni Grill. They’ve updated their menu and we really like their lunch combinations. At the end of the lunch, the manager came out and each gave us a card that said Do Not Open Until You Return - Romano’s Grazie Instant… Continue reading Romano’s Repeat Visitation Marketing Tactic A Success
Orlando Called, but will it again?
I took advantage of the opportunity to attend the Saturday session of Orlando Calling and was impressed by the quality of the performances and the variety of vendors for food and merchandise. But as we wandered around to the different stages, I noticed that it wasn’t very crowded. I had assumed that I’d be so… Continue reading Orlando Called, but will it again?
Mobile 101.3
Yes, I have more information for you on mobile (it’s a hot topic in the industry, if you haven’t guessed that by now). I’ve mentioned the “idea” of mobile wallets in a few posts before, and now it’s really starting to happen. Google is rolling out their Google Wallet with a 5 city road show… Continue reading Mobile 101.3
The Importance of A/B Testing
I just spent my weekend building a presentation that I’ll be giving to a copywriting class this week over at UCF. Around this time of the semester, their syllabus covers A/B testing, so I’ve been collecting research and case studies that hopefully won’t bore them. But now that I’ve done the work, it makes sense… Continue reading The Importance of A/B Testing
It’s called white space, or, use your web site that’s why you own it
I have been noticing that some ads in this world are de-evolving into what we used to see before the advent of the Internet - chock full of details, tiny copy, and way too many images crammed together. At least then, there was only one thing the ad was meant to get you to do: buy… Continue reading It’s called white space, or, use your web site that’s why you own it
USA, The Brand: Coming very soon
I was fortunate to attend Visit Orlando's annual meeting this Friday and learned about social media trends around Europe and Brazil, digital usage of meeting planners, and how the US will be debuting a marketing program to convince the world to start or continue to take their holidays here. Orlando has seen a trend with… Continue reading USA, The Brand: Coming very soon
A media nerd’s perspective on social “media”
This week’s post is inspired by a conversation I had with a MAIP (Multicultural Advertising Intern Program with the AAAAs) candidate and an article from Smartbrief on Social Media, SmartBlog on Social Media’s "Why are entrepreneurs so worried about social media?” I was asked by the Interviewee, “what is the trend that is affecting the… Continue reading A media nerd’s perspective on social “media”
Patti is still learning 