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It’s called white space, or, use your web site that’s why you own it

I have been noticing that some ads in this world are de-evolving into what we used to see before the advent of the Internet - chock full of details, tiny copy, and  way too many images crammed together.  At least then, there was only one thing the ad was meant to get you to do: buy… Continue reading It’s called white space, or, use your web site that’s why you own it