Gary Oster, with the U.S. Travel Association spoke at Visit Orlando's National Travel & Tourism Luncheon. I've written about what the USTA, Brand USA, and Discover America have been up to for the past couple of years (posts here and here), and now, the USTA is focusing on promoting travel from within the country, instead… Continue reading #TravelEffect
At this past week's Visit Orlando Connect 360 conference, they invited Brand USA to speak on their current campaign and its latest results as well as touch on opportunities that partners can take advantage of to help align their destination with Discover America, the consumer name of Brand USA. When they presented at last year's… Continue reading Visit the USA!
I was fortunate to attend Visit Orlando's annual meeting this Friday and learned about social media trends around Europe and Brazil, digital usage of meeting planners, and how the US will be debuting a marketing program to convince the world to start or continue to take their holidays here. Orlando has seen a trend with… Continue reading USA, The Brand: Coming very soon