Marketing, Research

The Importance of A/B Testing

I just spent my weekend building a presentation that I’ll be giving to a copywriting class this week over at UCF.  Around this time of the semester, their syllabus covers A/B testing, so I’ve been collecting research and case studies that hopefully won’t bore them.  But now that I’ve done the work, it makes sense… Continue reading The Importance of A/B Testing

Magazine, Marketing, Media, Social Media

It’s called white space, or, use your web site that’s why you own it

I have been noticing that some ads in this world are de-evolving into what we used to see before the advent of the Internet - chock full of details, tiny copy, and  way too many images crammed together.  At least then, there was only one thing the ad was meant to get you to do: buy… Continue reading It’s called white space, or, use your web site that’s why you own it