In Marketing 101, we always learn that we are not the sellers of drills, we are the sellers of the holes the drills provide. You don't sell a vacation destination, you sell the memories they'll have with their family. You don't sell the organic, grass fed burger, you sell the healthy conscious carnivore lifestyle. Now that… Continue reading Know what your hole is!
Category: Marketing
FB Graph – Competitors should quake
Facebook is once again attacking once-not-so-much-competitors. Their first battle was versus FourSquare, it has been in a fight with Groupon and Living Social, and now, it's gearing up for an epic match against Yelp and of all bohemoths, Google. If you've been living under a rock (or don't have Facebook, Mom) Facebook just launched a beta version… Continue reading FB Graph – Competitors should quake
Atlantis is Home!
I had the opportunity to see the trek of Atlantis to its permanent home at Kennedy Space Center. So I thought I'd share! Also at Exploration Park, all of the commercial rocket/transport companies were there showing off their proto-types. If you want to see more pics - here are the pictures I took in chronological order so… Continue reading Atlantis is Home!
If you’re not in advertising, this will blow your mind; plus, Halloween pics
A couple of years ago, the Did You Know videos about media consumption and demographics became uber viral. I just found out at my last Leadership Orlando seminar that they updated the information for 2012. While not as mind-blowing as it was originally, this video provides a great look at the world's trends. Music is… Continue reading If you’re not in advertising, this will blow your mind; plus, Halloween pics
Visit the USA!
At this past week's Visit Orlando Connect 360 conference, they invited Brand USA to speak on their current campaign and its latest results as well as touch on opportunities that partners can take advantage of to help align their destination with Discover America, the consumer name of Brand USA. When they presented at last year's… Continue reading Visit the USA!
The Marketing Genius of the Wedding Dress
I am terribly excited to have been asked to be a bridesmaid by my very dear friend! She is going to make a very non-bridezilla kind of bride and I'm excited to see what we'll do for the bachelorette party. I've had this post in my back pocket for awhile waiting for the opportune time. … Continue reading The Marketing Genius of the Wedding Dress
A give back and a get back
A Give Back: I got to work with the organization Give Kids The World on their advertising campaign this past spring. We donated digital billboard space and I kept track of all we did for them. I really enjoy getting to work with these kinds of organizations and always try to have a relationship with… Continue reading A give back and a get back
More Sales Love
I just came back from Atlanta where I got to learn more idiosyncraticities (I know that this isn't a word, but it fits) of the sales process. There was a lot of art and science in regards to the process and the biggest thing I learned is that as a sales person, you should be looking for… Continue reading More Sales Love
Mixes Inside of Mixes
This is only a mild lecture on broadening one's mind when it comes to understanding the importance of media mix and sharing that with others in order to get the most out of your media relationships. Informal definition of a media mix - the composition of your advertising campaign as it relates to what kinds… Continue reading Mixes Inside of Mixes
Is true branding dead?
In the copywriting class I taught this past week, I was asked about how out of home placement strategy differs if something is a branding campaign or a retail campaign. I let the class in on my opinion that true branding is dead. Harsh, yes, I know. But in my years working with clients that… Continue reading Is true branding dead?
Patti is still learning 