Marketing

The Marketing Genius of the Wedding Dress

I am terribly excited to have been asked to be a bridesmaid by my very dear friend!  She is going to make a very non-bridezilla kind of bride and I’m excited to see what we’ll do for the bachelorette party.

I’ve had this post in my back pocket for awhile waiting for the opportune time.  I’ve heard stories about how wedding rings, bouquets and how the ceremonies have changed over time, and the most interesting story to me is how a Queen helped boost an industry that was in need of some marketing and she did it through her wedding dress selection.

Before 1840, the most popular wedding dresses came in very rich and bold colors to symbolize the happiness of the bride.  White was actually a mourning color and inappropirate.  Queen Victoria, however, loved the color white so much, that she opted to have that as her wedding dress color.  She also happened to line every part of it with lace.  With all of the pictures taken in Europe and the US, most brides started planning their dress around this trend.  So not only did the Queen change the whole color scheme of a wedding, the hurting lace industry got a boost in revenue, too!  (Accidental or purposeful? You decide.)

Thank you Dad for telling me the story (he’s a fan of color) and all of Wikipedia’s sources on the subject for confirming it!

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1 thought on “The Marketing Genius of the Wedding Dress”

  1. Hello, I like your blog. This is a great site and I wanted to post a comment to let you know,
    I, myself, liked the fact that wedding dresses use to be any color, not just plain white,
    even though they are so many lovely shades of white out there to choose from.
    I would of picked a color for my wedding gown.
    I would definitely have gone for a wedding dress that had some zing to it, a little……. “hey,
    how you doing? Look at me!” kind of
    Fort Lauderdale Beach Wedding….. color, yep, that would of been the #1 thing on my list.

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