I just spent my weekend building a presentation that I’ll be giving to a copywriting class this week over at UCF. Around this time of the semester, their syllabus covers A/B testing, so I’ve been collecting research and case studies that hopefully won’t bore them. But now that I’ve done the work, it makes sense… Continue reading The Importance of A/B Testing
Author: Patti Combs Brownsord
Mobile 101.2
Now that I’ve provided some general research on mobile users I want to share insights on mobile activities in two vertical industries that have generated reports: auto and travel. Mobile is playing an important role in the car purchase funnel, Google reports. People are using apps and browsers to search for model information, dealers and… Continue reading Mobile 101.2
Mobile 101
A mentor recently recommended to me that I should be paying more attention to mobile and developing some of my own insights, opinions and recommendations regarding its use in advertising and marketing. I’ve only touched on mobile regarding e-commerce which means that I’ve been hoarding research and articles in order to come to you with… Continue reading Mobile 101
Bonjour or Bongiorno: It’s still OOH
I had the very special opportunity of traveling to both France and Italy these past two weeks (hence my use of the language in my previous posts' titles). As a media nerd, I am always on the lookout for advertising and I think the best representation I could easily capture were the outdoor ads (OOH… Continue reading Bonjour or Bongiorno: It’s still OOH
Google! Google! Google! (Part due)
So have you signed up for Google+ yet? Have you put me in a circle? Why not? Get going! So back to the Google phenomenon. Last week I mentioned a smart way to start planning vacations through Google/flight, and how combining different Google apps makes you do smart things. This week we pick back up… Continue reading Google! Google! Google! (Part due)
Google! Google! Google! (Part l’une)
There has been quite a lot of Buzz about Google in the news lately (pun intended). I’ve been amassing different articles on how Google is taking over the world. From how we socialize, to buy plane tickets, to how we will soon be buying things in a store with our phones, Google has got a… Continue reading Google! Google! Google! (Part l’une)
It’s called white space, or, use your web site that’s why you own it
I have been noticing that some ads in this world are de-evolving into what we used to see before the advent of the Internet - chock full of details, tiny copy, and way too many images crammed together. At least then, there was only one thing the ad was meant to get you to do: buy… Continue reading It’s called white space, or, use your web site that’s why you own it
Is ‘90s Rock No Longer Relevant?
Back in February I wrote how our biggest Classic Rock station switched to a hybrid of ‘90s Rock and Classics. We learned that the station owners felt this would help them reach a younger demo beginning their family lifestage. Well, this didn’t last very long. It’s actually think it’s the shortest amount a station has stayed one format.… Continue reading Is ‘90s Rock No Longer Relevant?
How To Talk To Moms
In media planning, I use secondary research to be able to find what moms read, watch, and listen to. I also know when they are doing all of these things and if they are doing two at the same time! But as I always say, we can reach the right person at the right place… Continue reading How To Talk To Moms
USA, The Brand: Coming very soon
I was fortunate to attend Visit Orlando's annual meeting this Friday and learned about social media trends around Europe and Brazil, digital usage of meeting planners, and how the US will be debuting a marketing program to convince the world to start or continue to take their holidays here. Orlando has seen a trend with… Continue reading USA, The Brand: Coming very soon
Patti is still learning 