Online

I Have an Idea for Cross-Screen Ad Retargeting

I recently opened up an online account with a bank.  I had just started with Mint and so I've been behaviorally tagged as a person interested in new finance stuff.  On my work computer, I saw an ad for the bank offering a good rate and so I clicked to learn more.  I realized there… Continue reading I Have an Idea for Cross-Screen Ad Retargeting

Mobile, Online, Social Media

Learning and Sharing: Two “new” social ways to do it

I'm excited to share with you two things that will hopefully make a small (or big) impact on your life with a new way to learn new things and a new way to communicate with your compadres.   A "new" web site (well, new to me), LearnItLive.com, has been a real treat to learn new… Continue reading Learning and Sharing: Two “new” social ways to do it

Marketing, Rep Encounters, Uncategorized

A Reminder of How to Build a Powerpoint Presentation

A few months back, I was asked to re-present a seminar I had done earlier at the national PBS convention, but this time as a webinar.  How hard could that be? I thought to myself.  I had already presented it once, it would be just repeating it again but with a handset to other PBS… Continue reading A Reminder of How to Build a Powerpoint Presentation

Online, Social Media, Uncategorized

So About That Pinterest…

Have you heard about it yet?  Those who have are addicted.  Well, at least the girls.  I have some guys that I’m following, but their boards are either blank or about cars (you know who you are). Most of the articles mention that Pinterest is good for wedding planning and stuff for the home.  While… Continue reading So About That Pinterest…

Mobile, Social Media

Try to Read This Post Before Game Day, or What Ad People Will Be Doing During the Super Bowl

Will it be all Advertising and Marketing People doing all of the stuff that Advertising and Marketing People want consumers to do during the Super Bowl on their smart phones and tablets, or will consumer do it too?  Here’s a to do list of what you need to take advantage of everything advertisers are trying… Continue reading Try to Read This Post Before Game Day, or What Ad People Will Be Doing During the Super Bowl

Social Media, Uncategorized

Happy Birthday Mom! (An “if you had facebook, this is what you would see about your birthday” post)

Because of this, I'll bring Facebook to you!  On the day of your birthday, everyone on Facebook will see it here: Then, let the wall postings begin!  If you have your phone app of Facebook, this is what you might begin to feel like. Here are examples of what could show up on your wall.… Continue reading Happy Birthday Mom! (An “if you had facebook, this is what you would see about your birthday” post)

Marketing, Out of Home, Social Media, TV

A Teaser Ad Campaign Case Study in the Making

It appears I knew an answer that no one else knew about today.  Some of us on the Ad 2 Orlando board were doing a post-meeting lunch and, of course, we were talking about advertising - we’re tireless about the topic. Anyway, we started talking about a teaser ad campaign that’s happening in Orlando.  All… Continue reading A Teaser Ad Campaign Case Study in the Making

Rep Encounters, Sales

Asking for a proposal should be about the same, right?

Now that I’m on the “dark side” as we call it in the industry, I’ve had some encounters with business owners, marketers, and media planners who are asking me for proposals for outdoor boards for them to advertise on.I’m actually surprised about how hard it is to get information from people to help me build… Continue reading Asking for a proposal should be about the same, right?