Out of Home

Compilation of South of the Border Billboards (i.e. Getting the Parents to Play With the Cameras on Their Phones)

So I thought that it would be a great idea (a great Media Nerdy idea) to try to take as many pictures of the South of the Border billboards on our drive up to North Carolina to visit my aunt and uncle.  And I thought it would be a really funny idea (a really kid-laughing-as-parents-embrace-technology… Continue reading Compilation of South of the Border Billboards (i.e. Getting the Parents to Play With the Cameras on Their Phones)

Leadership

Why People Don’t Give to Charities

This past week I attended a networking event held by the Partnership for Philanthropic Planning of Greater Orlando who had a guest speaker named Richard M. Powell.  I met some great people and learned from the entrepreneur and private equity investor his life story and why he finds philanthropy so important. He was an impressive… Continue reading Why People Don’t Give to Charities

Leadership

Keeping up with the pace, and believing in girls

I met about thirty strong, powerful, budding women this week.  They were age 11 to 17 with life stories that would make you want to weep for them.  But they have all chosen to rise above their histories and begin to grow into women that are confident, smart, and courageous. At pace, the center for… Continue reading Keeping up with the pace, and believing in girls

Around The Town, Leadership, Marketing

Cleaning the World – one used soap bar at a time

Clear Channel Outdoor gives their employees one day a year to dedicate to volunteering for something in the community.  Since the Orlando Branch is one big family, we decided to do it together and found an organization we could all get our hands dirty, er, I mean clean, with. Clean the World is a local… Continue reading Cleaning the World – one used soap bar at a time

Out of Home

Media Nerd Goes to a Solar Bears Game…

...and is a little confused about some of the promotions. The game, I mostly got.  I didn't understand how while players were in the penalty box could be switched out so there would be five players still on the ice... Is there a rule that players must be switched out after so many minutes?  I… Continue reading Media Nerd Goes to a Solar Bears Game…

Marketing

Some Marketing Mehs

This week's post brought to you courtesy of my great friends Kevin and Troy.  They've had a few marketing doozies thrown their way recently and they're starting to pick up on poor decisions made by marketers and have shared them with me. For some reason Southwest Airlines really, really, really wants them to get their… Continue reading Some Marketing Mehs

Marketing

Following Data Paths with Scarborough: Or, NSA eat your heart out

Scarborough is the leading data compiler of consumer habits and profiles.  They interview thousands of people every year in order to build the most interesting correlations of data I've found.  Let me share some: -40% of tablet owners who shopped online in the past year spent $1,000 or more.  So advertisers are starting to make… Continue reading Following Data Paths with Scarborough: Or, NSA eat your heart out