The past few weeks have had the the subject of features and benefits pop up a lot. For the non-marketing people out there, let me explain the difference. The Feature: What makes a product or service that product or service. It's the steak. It's the drill. The Benefit: What the customer gets out of buying that… Continue reading Features & Benefits
Author: Patti Combs Brownsord
Athena Leadership #2 (there’s still time to apply)
I've been a little tardy at writing more about my experience with Athena Next Gen. But luckily, they have extended the deadline to April 8th to apply for their next class, so you're okay. A few weeks ago, I attended their breakfast where they had two past Athena class members and Annetta Wilson, who was one… Continue reading Athena Leadership #2 (there’s still time to apply)
Make Your Emails Useful to Me, Please
Having gone to an all-inclusive for our Honeymoon, my husband (still get goosebumps writing that) and I secured another vacation for our anniversary. Now, he and I are constantly getting emails for sales and specials to take more vacations. Instead of this, wouldn't it make more sense to send us emails up-selling the vacation we're… Continue reading Make Your Emails Useful to Me, Please
Fun with Recruitment Math
I'm writing this down with the hopes that every one of my clients will read this and stop asking me to achieve miracles. (A girl can dream, right?) Scenario: A client just asked me if I could help them fill 300 jobs for the next year... and they only have $6,000. And, they'd rather do… Continue reading Fun with Recruitment Math
A little about my job
I had a nice chat with a friend about my job this week and it reminded me why I was so excited about it in the beginning. I kind of lost my happy place for the last few weeks because of the workload, but I just kept telling myself, "I don't dislike anything that I'm… Continue reading A little about my job
The Time I am Currently Managing
Republished from a comment I just wrote in a Facebook group I'm in. It was in response to the Group Leader advising everyone it was a good idea to make a to do list in order to get jobs done and not waste time. I live by my to do list. I wouldn't be able… Continue reading The Time I am Currently Managing
Athena Leadership #1
Through my old job, I was enrolled in the Athena NextGen Thought Leadership Series of 2015. It was an eight month, eight session series where we learned about the pillars of leadership from a woman's perspective. I told my male bosses that while I love learning leadership from them, they, being guys, can take on different styles… Continue reading Athena Leadership #1
2015 in review
The WordPress.com stats helper monkeys prepared a 2015 annual report for my blog. I was a little MIA this year and my post about it was pretty popular, but a post I wrote back in 2012 about Mom's birthday was the most read. Here's an excerpt: A San Francisco cable car holds 60 people. This… Continue reading 2015 in review
@BoingoMedia @PerrierJouet @movableink – I Tweeted for you, but did it help?
I just realized that my past three Tweets have been to help promote other businesses. Why did I do it? For one of them, I tried to win something. For another, I was helping to donate something. And for the other, I got a glass of wine for it. But was it effective for them?… Continue reading @BoingoMedia @PerrierJouet @movableink – I Tweeted for you, but did it help?
Hearts and Heads, and On Knowing When Someone is Using One or the Other
I just dug through my 190 posts (!), and I can't believe I haven't written about this observation yet. I can remember talking to a couple of reps at my last job and a few weeks ago I spoke to a few account coordinators about it. And, in my first job, I was known as the Head… Continue reading Hearts and Heads, and On Knowing When Someone is Using One or the Other
Patti is still learning 