Nemo has come into my life. He’s a black lab mix with a white chest and he’s super smart. We’ve been thinking about getting a dog since Ad 2 Orlando worked with Pet Rescue By Judy last year for our public service campaign. We visited her facilities and came up with a new ad campaign… Continue reading Finding good dogs homes through social media
Category: Social Media
Orlando Called, but will it again?
I took advantage of the opportunity to attend the Saturday session of Orlando Calling and was impressed by the quality of the performances and the variety of vendors for food and merchandise. But as we wandered around to the different stages, I noticed that it wasn’t very crowded. I had assumed that I’d be so… Continue reading Orlando Called, but will it again?
Google! Google! Google! (Part due)
So have you signed up for Google+ yet? Have you put me in a circle? Why not? Get going! So back to the Google phenomenon. Last week I mentioned a smart way to start planning vacations through Google/flight, and how combining different Google apps makes you do smart things. This week we pick back up… Continue reading Google! Google! Google! (Part due)
Google! Google! Google! (Part l’une)
There has been quite a lot of Buzz about Google in the news lately (pun intended). I’ve been amassing different articles on how Google is taking over the world. From how we socialize, to buy plane tickets, to how we will soon be buying things in a store with our phones, Google has got a… Continue reading Google! Google! Google! (Part l’une)
It’s called white space, or, use your web site that’s why you own it
I have been noticing that some ads in this world are de-evolving into what we used to see before the advent of the Internet - chock full of details, tiny copy, and way too many images crammed together. At least then, there was only one thing the ad was meant to get you to do: buy… Continue reading It’s called white space, or, use your web site that’s why you own it
More of us spending more time on social sites, but we tend to be the most social creatures anyway
comScore and Pew Research have posted separate reports on social media and its users. comScore focused on actions taken by users and time spent on social networks, Pew looked at users psychographics and habits. Combing the data gives a good picture that while people are spending more time on social networking sites (one of every… Continue reading More of us spending more time on social sites, but we tend to be the most social creatures anyway
Facebook knows your face; Advertisers know your habits; Americans don’t care
As most of you may know (well, if you have a Facebook account), whenever you upload photos from last weekend’s fun, Facebook offers you suggestions on who they think you were hanging out with based on their facial recognition software. And since my blog post about behavioral targeting some weeks ago (you can revisit here),… Continue reading Facebook knows your face; Advertisers know your habits; Americans don’t care
A USP isn’t just for selling to consumers
Please, please, please. If you are coming to me with a product that you want my client to buy to advertise in, please tell me why you are at least some of the following: -You perform stronger than others in your category -You are easier to buy/use than others -You can bring better insight for… Continue reading A USP isn’t just for selling to consumers
A media nerd’s perspective on social “media”
This week’s post is inspired by a conversation I had with a MAIP (Multicultural Advertising Intern Program with the AAAAs) candidate and an article from Smartbrief on Social Media, SmartBlog on Social Media’s "Why are entrepreneurs so worried about social media?” I was asked by the Interviewee, “what is the trend that is affecting the… Continue reading A media nerd’s perspective on social “media”
Patti is still learning 