Category: Rep Encounters

Media, Rep Encounters

Comparing your media to broadcast: Is it necessary?

Patti Combs Brownsord

I have had a few different media companies coming to me and asking how they should sell their new technologies (or even old) to media planners like me.  Like I talked about last week, Out of Home is trying to compare themselves to TV/radio and online radio is trying to  also compare themselves to radio. … Continue reading Comparing your media to broadcast: Is it necessary?

Out of Home, Rep Encounters

GRPs vs. Imps – Which should win?

Patti Combs Brownsord

This past week I got to meet with some Out of Home folks for a chit chat on their new impression count system they’ve developed called “Eyes-On Impressions,” or EOI.  This is the new currency for buying billboards and other Out of Home products.  It’s defined by the average number of persons who are “likely… Continue reading GRPs vs. Imps – Which should win?

Magazine, Media, Rep Encounters

New (?) metric for measuring success with Time Inc magazines

Patti Combs Brownsord

I found out a couple of weeks ago that Time Inc and Starcom MediaVest Group have partnered to start using guarantees on how many people are really seeing Starcom’s clients’ ads in Time Inc magazines and who took action on them. While at first this sounds crazy - why would they not want to use… Continue reading New (?) metric for measuring success with Time Inc magazines

Media, Paid Search, Rep Encounters, Social Media

A USP isn’t just for selling to consumers

Patti Combs Brownsord

Please, please, please.  If you are coming to me with a product that you want my client to buy to advertise in, please tell me why you are at least some of the following: -You perform stronger than others in your category -You are easier to buy/use than others -You can bring better insight for… Continue reading A USP isn’t just for selling to consumers

Marketing, Media, Online, Rep Encounters

Cheers to my first blog post ever!

Patti Combs Brownsord

My inspiration comes from my recent attendance at the Ad2 Orlando event (http://www.ad2orlando.org/).  My idea to do this came from me spending about 50 hours a week thinking about it as well as some careful meditation when I found the time. An introduction: I have the chance to meet with a lot of different kinds… Continue reading Cheers to my first blog post ever!