Life lately - have you heard those Ziprecruiter ads on NPR? They're meant to reach me. I get to work with ZR A LOT in my line of work. They actually work really well, if you need them. I also work with Dice. And they've come up with something that definitely got my attention. Their… Continue reading How I’m Currently Being Marketed To
Category: Marketing
Potty Marketing with Humor
Or, Potty Humor Marketing. Whichever. It is incredible what copywriters will do to snaz up a basic item. Poo-Pourri My bestie, being a conscientious individual and a person who loves to have guests over and throws house parties, has invested a lot in this product for his bathrooms. And as the company has come out… Continue reading Potty Marketing with Humor
My First Press Release Since I Interned at AAA
Back in 2003/2004 I interned in the Public Relations department at AAA National Headquarters. You may remember my work - I wrote the releases on the new 5 diamond restaurants and hotels that year, I updated the research finds for the holiday driving season, and I did something about a pets and travel book. Yeah,… Continue reading My First Press Release Since I Interned at AAA
Whirlwind Paris Ad Tour, Part 1
My Partner-In-Crime and I spent Memorial Day weekend on a whirl-wind tour of Paris. And while he was snapping photos of iconic landscapes and architectural structures, of course, in Media Nerd fashion, I took pics of interesting ads and media. I wanted to see what kinds of commercials I'd see so while he was in… Continue reading Whirlwind Paris Ad Tour, Part 1
Crisis PR and Reading Tweets
More than a month ago (yes, I’m a little behind) the local chapter of the American Advertising Federation hosted a Crisis PR Panel where they talked about what it takes to do Crisis PR in this ever changing world. I was going to do a whole recap on it, but since I was the one… Continue reading Crisis PR and Reading Tweets
Bringing Capitalism to China
I am sooooo excited to finally get to write this post! I was waiting to write it as my final wrap up from my India trip. I want to introduce you to the most interesting woman in the world... Yuet. And I got to spend two weeks with her. All through my trip I would… Continue reading Bringing Capitalism to China
Reaping Rewards with Waze
Having ridden around with Lyft drivers, you pick up a few things about how to get around town quickly. They have all been using the Waze app to figure out the best ways to get places (ways, waze, right?). But the app is so much more. As their tagline states, they're It has taught… Continue reading Reaping Rewards with Waze
My Adventures with Lyft
If you live in a bigger city or in Orlando, you've probably heard of Lyft by now. Or at least Uber. For those of you who haven't, just know it's kind of like a ride-share app that connects people who want to drive people around with people who want to be driven around, and kind… Continue reading My Adventures with Lyft
Advertising to the LGBT Community
This blog post was inspired by the new Allstate commercial that spread across Facebook like a wildfire. In case you were buried under a rock (or are my Mom and this is how she learns about these things... Hi Mom): It's inclusive, subtle, thoughtful, endearing, insightful, caring, and clear. It made me start to think… Continue reading Advertising to the LGBT Community
#TravelEffect
Gary Oster, with the U.S. Travel Association spoke at Visit Orlando's National Travel & Tourism Luncheon. I've written about what the USTA, Brand USA, and Discover America have been up to for the past couple of years (posts here and here), and now, the USTA is focusing on promoting travel from within the country, instead… Continue reading #TravelEffect
Patti is still learning 