Around The Town, Marketing

My First Press Release Since I Interned at AAA

Back in 2003/2004 I interned in the Public Relations department at AAA National Headquarters.  You may remember my work – I wrote the releases on the new 5 diamond restaurants and hotels that year, I updated the research finds for the holiday driving season, and I did something about a pets and travel book.  Yeah, riveting stuff, I know.

Because I’m involved in a new organization trying to build an art and theatre center in my downtown Orlando slice of heaven, and they don’t have a marketing person yet, I was asked if I could whip up a press release for an upcoming event. I thought, sure, why not?  So, in case I had missed any of the latest trends in release writing, I googled “press release formats.” It’s still pretty much the same.



Third Annual College Park Art & Wine Stroll is Almost Here!

College Park, Orlando, Florida – October 26, 2015 – Each year, the College Park Neighborhood Arts & Theatre Center holds the College Park Art & Wine Stroll on the second Saturday of November.  This year, it is November 14, from 5:00PM to 9:00PM.

The stroll begins at Albert Park (Edgewater Drive & Vassar Street) and continues down along Edgewater Drive. Partner stores will remain open until 9PM to help with serving the wine. There will be twelve wine stops, live music and eighteen local artists. Some of the artists displayed include students from local schools.

The cost is $15 for a wine card which gets you access to all of the wine stops and are available at the event.  All proceeds from the card will benefit the College Park Neighborhood Arts & Theatre Center.

The College Park Neighborhood Arts & Theatre Center is a 501(c)3 nonprofit organization with the goal of advancing the growth of a strong, creative and well-connected 32804 community through the establishment of a multi-purpose neighborhood arts and theatre center.  The center will provide a venue in which individuals of all backgrounds and artists of all disciplines in the College Park community can collectively gather, create, share and celebrate life through the enriching world of visual art, music, film, dance, performing art, theatre, literature and education initiatives.



Bob Di Cerbo

Executive Director




So whaddya think? Anyone out there have any advice? Can you do better? If so, and you also want to help build a theatre in College Park, contact Bob, so I don’t have to do them anymore. 😉


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s