Last week I broke down cookies and what advertisers do with them. This week we’ll dive into how all of this will get regulated and what it means for consumers and advertising agencies. Okay, so back to what I was talking about before: regulation. John Kerry and John McCain have come together (really) to draft… Continue reading The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.
Category: Media
The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.
(Warning: If you are not in the advertising industry and read this, make sure you’re sitting down.) As you might have heard in the news, advertisers can track you. Well, not you exactly. But your computer. And if you are the only one that uses it, we can come up with a pretty good profile… Continue reading The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.
Mini-series on Leadership, Final Part: K.I.S.S.
And finally, when you are building a presentation, drafting a report, or anything that you would happen to be doing for your supervisor, you also have to flexible and understand their learning style. Some people are more visual, some more verbal, others have to read everything word for word to understand something. When you need… Continue reading Mini-series on Leadership, Final Part: K.I.S.S.
Managing Time, Part 1
Work feels way busier now than it used to feel. I remember when, for media planners, fourth quarter planning for the following year was crazy and then the rest of the year was used for maintenance, reviewing new opportunities to save for next year, and working on new business and small side projects that come… Continue reading Managing Time, Part 1
A USP isn’t just for selling to consumers
Please, please, please. If you are coming to me with a product that you want my client to buy to advertise in, please tell me why you are at least some of the following: -You perform stronger than others in your category -You are easier to buy/use than others -You can bring better insight for… Continue reading A USP isn’t just for selling to consumers
Unmeasurable? Really? NPR and the fate of low PPMed stations
As most of you had heard, Congress is thinking about removing funding from NPR, which may wipe them off of the planet. Disclaimer: I am a NPR member so I do feel like I have a special interest in keeping the stations running. I’m not sure how else I would get my news, science, and… Continue reading Unmeasurable? Really? NPR and the fate of low PPMed stations
Second to last in Radio Mini-Series: Traffic Sponsorships
One component of radio that I haven’t mentioned yet is traffic sponsorships/billboards. This is one way to build a ton of frequency. If you’re in the Orlando market, you know that a local lawyer uses this when buying five seconds of time between songs and asking a one worded question and then answering it with… Continue reading Second to last in Radio Mini-Series: Traffic Sponsorships
Hey Radio, what else you got?
Even before PPM (Personal People Meters) started rolling out across the country, I never had “enough” money to be able to go into a market, buy the top 5 radio stations, strong-arm the stations into really cheap rates, and call it a day (I’ve only heard of national buyers doing this, by the way, could… Continue reading Hey Radio, what else you got?
Is ’90s Rock Now Classic Rock?
We haven’t seen a whole lot of changes in the Orlando radio market. I remember when our Oldies station around 2001 went to Alt Rock and about three years ago it went to some weird (take no offense, please – you guys reach a lot of people and should be considered in any buy) Oldies/Adult… Continue reading Is ’90s Rock Now Classic Rock?
Magazines Rule/Magazine Rules
“Some people” say that magazines are dead. Magazines have an ad campaign in their own medium saying that isn’t so. “People surf the internet,” they say. “People swim in magazines.” I actually tend to agree with the magazines. If a person finds a magazine they like, getting it in the mail can be a real… Continue reading Magazines Rule/Magazine Rules
Patti is still learning 