Media, Radio

Second to last in Radio Mini-Series: Traffic Sponsorships

One component of radio that I haven’t mentioned yet is traffic sponsorships/billboards.  This is one way to build a ton of frequency.  If you’re in the Orlando market, you know that a local lawyer uses this when buying five seconds of time between songs and asking a one worded question and then answering it with… Continue reading Second to last in Radio Mini-Series: Traffic Sponsorships