Work feels way busier now than it used to feel. I remember when, for media planners, fourth quarter planning for the following year was crazy and then the rest of the year was used for maintenance, reviewing new opportunities to save for next year, and working on new business and small side projects that come… Continue reading Managing Time, Part 1
Author: Patti Combs Brownsord
A USP isn’t just for selling to consumers
Please, please, please. If you are coming to me with a product that you want my client to buy to advertise in, please tell me why you are at least some of the following: -You perform stronger than others in your category -You are easier to buy/use than others -You can bring better insight for… Continue reading A USP isn’t just for selling to consumers
Unmeasurable? Really? NPR and the fate of low PPMed stations
As most of you had heard, Congress is thinking about removing funding from NPR, which may wipe them off of the planet. Disclaimer: I am a NPR member so I do feel like I have a special interest in keeping the stations running. I’m not sure how else I would get my news, science, and… Continue reading Unmeasurable? Really? NPR and the fate of low PPMed stations
Second to last in Radio Mini-Series: Traffic Sponsorships
One component of radio that I haven’t mentioned yet is traffic sponsorships/billboards. This is one way to build a ton of frequency. If you’re in the Orlando market, you know that a local lawyer uses this when buying five seconds of time between songs and asking a one worded question and then answering it with… Continue reading Second to last in Radio Mini-Series: Traffic Sponsorships
Hey Radio, what else you got?
Even before PPM (Personal People Meters) started rolling out across the country, I never had “enough” money to be able to go into a market, buy the top 5 radio stations, strong-arm the stations into really cheap rates, and call it a day (I’ve only heard of national buyers doing this, by the way, could… Continue reading Hey Radio, what else you got?
Is ’90s Rock Now Classic Rock?
We haven’t seen a whole lot of changes in the Orlando radio market. I remember when our Oldies station around 2001 went to Alt Rock and about three years ago it went to some weird (take no offense, please – you guys reach a lot of people and should be considered in any buy) Oldies/Adult… Continue reading Is ’90s Rock Now Classic Rock?
Magazines Rule/Magazine Rules
“Some people” say that magazines are dead. Magazines have an ad campaign in their own medium saying that isn’t so. “People surf the internet,” they say. “People swim in magazines.” I actually tend to agree with the magazines. If a person finds a magazine they like, getting it in the mail can be a real… Continue reading Magazines Rule/Magazine Rules
Fun with Newspaper Math
I’d like to be informative with posts, but sometimes, one has to first decompress with a joke. I heard this one recently: A client rings up an account executive and says, “I want to be in newspaper and I want it big.” AE says, “Sure, we’ll get with the media planner and get you rates… Continue reading Fun with Newspaper Math
A media nerd’s perspective on social “media”
This week’s post is inspired by a conversation I had with a MAIP (Multicultural Advertising Intern Program with the AAAAs) candidate and an article from Smartbrief on Social Media, SmartBlog on Social Media’s "Why are entrepreneurs so worried about social media?” I was asked by the Interviewee, “what is the trend that is affecting the… Continue reading A media nerd’s perspective on social “media”
Cheers to my first blog post ever!
My inspiration comes from my recent attendance at the Ad2 Orlando event (http://www.ad2orlando.org/). My idea to do this came from me spending about 50 hours a week thinking about it as well as some careful meditation when I found the time. An introduction: I have the chance to meet with a lot of different kinds… Continue reading Cheers to my first blog post ever!
Patti is still learning 